We are a people business. We are powered predominantly by people. We live or die by the tenacity, hard work and endeavour of our people. We cannot automate leaflet delivery - not yet anyway - so for us, the core of our work is recruiting, managing and motivating good people.
Firstly I would like to dispel a myth. Leaflet delivery people are not all students and they are not all serial leaflet dumpers! we would not have a business if that were the case.
Our people come from all walks of life and work with us for all kinds of different reasons. Lets take Richard, a 42 year old ex insurance broker. He has a wife and two young children. His wife is a hard working community Nurse. To facilitate her role and manage family life Richard has found the role we can offer as part of one of our leaflet delivery teams is perfect for them. Richard and his family have a flexible working solution and we have a dedicated and professional team member.
Why am I telling you this? because it feeds in to how we recruit and that is the start of our process. Finding good people. We know how important the right people are to our business and the strength of our teams so we make sure we try and find the right ones.
Typically our leaflet deliverers work in teams of either 2 or 4 in six hour shifts. Normally one of the team will assume the role of supervisor. At the end of each day the supervisor will be given the delivery schedule for the following day and digital maps will be sent to every team member.
On the delivery day the team supervisor will drive to the town or village on the schedule. They will drop each team member in their delivery area. Each team member will work alone. We used to pair up team members to work in one area together but we found it actually increased the margin for error.
Throughout the delivery day the supervisor will check in on team members to check their progress and their general well being.
At the end of each delivery day every team member will save their GPS tracking of the routes they have covered. These will be viewed and checked by the office and forwarded to clients that same evening.
The system is simple, yet effective. The team are supervised and GPS tracked to ensure every leaflet drop yields the highest response rates. Customers have absolute transparency. Some have even come along and watched us work!
Everything we do is geared to being open with our clients and working hard as a team. We try to build a working culture based around trust and mutual benefit so we can all grow and ultimately be successful together.