Despite leaflet delivery being a trusted and popular method of marketing for decades it seems many of our potential clients are unsure of its effectiveness for their business. This is compounded with the fear that many of their potential clients do not actually like to receive leaflets through their door and they will not read them.
The truth is every type of media is effective. TV, Radio, Newspaper advertising - they are all effective - no matter how subtlety. Its horses for courses in the route people choose to promote their businesses. However, leaflet delivery is suitable for almost all businesses and is one of the most cost effective routes to market.
Here are a few statistics to back up this claim! According to DMA research, 62% of people take no notice of TV advertisements and either mute or change channel in order to avoid the ads. 81% of people also flick past press and magazine adverts.
Conversely, As many as 79% of recipients either keep, pass on to a friend, or glance over the contents of a leaflet that is delivered through their door.
71% of consumers believe that free samples, coupons and offers are useful for finding a service to suit their needs. 66% said the same for supermarket offers, 62% for money-off coupons and 47% for new product leaflets.
The DMA’s research shows that 48% of consumers actually then visited the shop advertised, requested extra information or bought a product after receiving a leaflet through their door.
Leaflet delivery is one of the most affordable and effective methods of advertising, with 48% of consumers responding to leaflet advertisements. 47% have been recorded as responding to direct marketing, 47% to TV and press advertising methods gain 60% of custom.
38% of flyers are kept for at least a few days and 13% are kept for over a week. Money-off flyers are 50% more likely to be held for at least a week, so for effective leaflet marketing – the answer is to offer a promotion or coupon attachment.
If you are on promoting your business, its services and your offers then leaflet delivery really is worth considering. Costs are incredibly favourable to other media and responses are high. The negative image of leaflet marketing is a false one and done correctly, to the right audience and with the right leaflet and the right offer you might find it is your most cost effective route to market with the highest return.
Call us today to discuss what your marketing goals and we will do our very best to help.